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Don’t get sidetracked- Most of your necessities—like meat, milk and eggs are usually in the back of the supermarket. And it is designed that way. The grocer wants you to walk through the aisles and see everything you wish to have, before you ever get to the things you need. Try to have tunnel vision by ignoring the aisle displays and focus on your grocery list.
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Double check Deals-Coupons displayed throughout the grocery store appear to be amazing deals on specialty items. But take a closer look. You might not even want the item as much as it feels like you do. The item’s original cost might not be that much different than the savings. For example, if you see 25 cents off of a can of beans and the original cost of the beans is $3.99, perhaps it’s not such a great deal after all—considering you can cook up a whole pound of beans from scratch for barely $2.00.
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Watch for Displays in the Middle of the Floor- Or better yet, don’t watch the floor displays. Marketers know people are psychologically drawn to special sales and signage. You immediately think there is a bargain you shouldn’t pass up. If it looks that good, check the before and after sale pricing carefully. Some grocery stores give deals to customers with special in-store cards.
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Watch the Checkout Line Closely- It is unlikely you can remember prices of everything you’ve placed in your cart. But you can watch on the checkout screen. If there is something you picked up on sale, make sure you get the discount. Let the cashier know right away, so you can either verify the purchase or leave it behind.
Quick Tips:
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Try to always start in the produce aisle, work your way around to the meats and dairy—and then hit the other aisles. By getting necessities first, you are less likely to over shop.
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Fill out a form for a store card for in-store specials to save you more money.
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Always ask for a copy of your receipt so you can verify your discounts and purchases before leaving the store.